Case Study Four Ethical Dilemma

Question: Discuss about theCase Study Four Ethical Dilemma. Answer: Introduction The different stakeholders involved in Elsies case included the Residential Aged Care Facility (RAC), nurse manager, the paramedics, the R.N. and Elsies family. Both the RAC and nurse manager had details of Elsies medical history and should have ensured that an advanced care directive (ACD) was signed on the same day that Elsie was moved into the facility. The paramedics were stakeholders in the case because they attempted to resuscitate Elsie against her wishes. The Registered Nurse (RN) on duty was the one who insisted Elsie to be taken to hospital when she developed the complications. Elsies family was also a stakeholder in the case as they knew Elsies wishes, they took her to the RAC and failed to ensure that she signed an ACD before they left the facility. The stakeholders might have caused Elsies death in one way or the other. Ethical and Legal Conflicts Elsies case presents a legal and ethical conflict. Whereas the guiding principles of the Australian charter of healthcare rights ensure that every Australian citizen gets high quality care that is safe from any health care facility, they also advocate for the patients rights to be involved in decisions involving their lives. In this case, the RAC, nurse manager, the paramedics and the R.N. were ethically obliged to provide quality care Elsie. According to Freegard and Istead (2012), the approach of health care in Australia is that health care professionals are supposed to return the human mind or body to a healthy state after episodes of ill health. This supposes that every person who experiences ill health shows up for health care services/to practitioner expecting and hoping that health care professionals would intervene and restore them to good health. The ethical and legal conflict in this case arises from the fact that the decision of the patient required consideration while health care professionals worked to restore her health. The paramedics and the R.N. are legally bound to ensure that the patient got the best quality care. However, these professionals are also bound to ensure that whichever decision they make, the patient is involved. Elsies decision was that she did not want to be taken anywhere and she wanted to be left as she was, in the suffering state she was in. It was not right for the healthcare professionals to leave her alone, knowing that if they did nothing, she would have died. She finally died and Elsies family are of the opinion that Elsies decision to be left as she was was not considered. Consideration of How the Conflicts Affect Stakeholders The RAC and nurse manager have the responsibility of ensuring that every person admitted in the facility receive the appropriate guidance. These stakeholders had details of Elsies medical history which informed them that Elsies health condition might worsen any moment, like it happened later. Although the Nurse Manager understood this and he/she even suggested for an advanced care directive (ACD), he/she did not insist to see that it was signed as soon as possible. After making the suggestion on Tuesday, the Nurse Manager should have called the family to ensure that the document was signed by the following day. The ACD could have guided the R.N. and the paramedics and the patient might have lived for more days. When Elsie developed complications on Friday night, it was the responsibility of the Registered Nurse on duty to ensure that her health was restored. The RN called the ambulance and insisted that she be taken to hospital for treatment. The R.N. was ethically and legally right on the action he/she took. Elsie did not have an ACD that would have prevented the R.N. from taking her to hospital. The only thing threatening his/her actions is the fact that Elsie wanted to be left alone but the R.N. denied her that wish. Elsies condition was an emergency and the R.N. would not have waste much time consulting the patients family. The paramedics on the other hand did their job as legally and ethically required. Paramedics respond to emergencies. In this case, when the R.N. called the ambulance, the paramedics arrived at the facility quickly. While in the vehicle to the hospital, Elsie suffered a cardiac arrest and the paramedics did their work of providing first aid through attempts to resuscitate her. According to Waldrop et al. (2014), paramedics spend more than additional 1200 hours training for advanced treatments and at least 110 hours for basic life-saving training. Their responsibility is threatened by the fact that Elsie had told them to leave her as she was and by the fact that she died. If Elsie did not die, the stakeholders might not have been sued by Elsies family. Dignity and Rights of Stakeholders Every person has the right to humanity, dignity and equality. Human rights Act provides a comprehensive legislative framework that protects people from any form of discrimination in order to promote fairness and equality (Book). The RAC facility is legally expected to ensure that every resident enjoys the right to quality care; full information about their health state; live in secure, homelike and safe environments; and maintains control over decisions in their daily lives (Leditshke, Crispin and Bestic, 2015; Jackson and Irwin, 2011; Parandeh et al., 2016). In this case, the nurses, the facility and the paramedics get attributed dignity as a result of how they treated Elsie. These health care professionals seemed to understand Elsies individual needs, they showed her sensitivity and compassion and they treated her in a way that people would equally be treated. Virtues and Principles of Health Care Ethics that Inform Professional Practice Nurses and paramedics involved in Elsies case seemed to hold virtues of a health care profession. According to Newham (2015), health care professionals who seek excellence in their work seek the virtues of benevolence, respect, compassion, justice, integrity, self-effacement, care, prudence, friendliness and sincerity. The compassion of the R.N. on duty made her feel sympathetic of how Elsie was feeling and was concerned for her suffering. Although Elsie requested to be left as she was, the nurse and paramedics worked hard enough to try and make her feel better. These professionals acted in the patients interest, acted in good faith and did not intend to harm Elsie. Relevant Codes of Ethics and Codes of Professional Conduct Several codes of ethics are relevant in Elsies case. Value statement 1 states that nurses value excellent nursing (Scully, 2015). The Nurse manager and R.N. on duty had to do what was right, on reasonable grounds, in order to keep the standard of nursing care they provide high. Just like all nurses, nurses in this case recognized that Elsie was entitled to quality nursing care and had to strive and secure it for her. According to value statement 1, nurses have the obligation to question nursing care that seems illegal or unethical (Hodkinson, 2011). The R.N. on duty participated to minimize risks for Elsie by insisting that she be transported to hospital. Although it was against Elsies wish, health care professionals wanted to ensure that she received quality care. Codes of ethics value statement 4 state that nurses value the access to quality nursing. This ethical statement requires the nurses to ensure that they uphold standards and principles of the right health and nursing care in terms of quality and safety, acceptability, availability and accessibility (Silvester et al., 2015; Tuckett, 2015). For Elsies case, despite her being 88 years and in a RAC, the R.N. wanted to ensure that she had access to quality care by calling an ambulance to take her to hospital. Value statement 5 states that nurses always value decision-making that is informed (White et al., 2014). On Tuesday, the Nurse Manager suggested that Elsie filled an advanced care directive (ACD). He/she wanted Elsie to make an informed and free decision, which she agreed to when her family members visited on Sunday. Although this did not happen, an advanced care directive (ACD) would have made the case to be different, in that Elsies decision was in writing, and therefore more bindin g. Value statement 7 in the code of ethics states that nurses value ethical information management. This code requires nurses to manage information professionally and with integrity (Johnstone, 2016). When Elsie was admitted in the RAC, her information concerning medical history was accurately recorded. It was on the basis of such records that the Nurse Manager suggested that she filled an ACD. Two codes of professional conduct apply to this case. Conduct statement 4 requires nurses to respect patients culture, beliefs and values. Nurses are supposed to protect and promote interests of the people they care for (Schadewaldt et al, 2016). The registered nurse on duty and the paramedics failed in this conduct as they did not consider Elsies interests. When she asked to be left as she was, the R.N. and paramedics ignored her interest and went on to provide care the way they knew best. The Nurse Manager had been informed that her family was aware of her wishes. Since the nurses did not want to consider her request of being left alone, they could have consulted her family, before it was too late, for the knowledge of Elsies interests and wishes. Conduct statement 7 requires nurses to provide support on the wellbeing, decision making and health of the patient. In accordance to this conduct, nurses are expected to inform people requiring care on the way forward when a partner, family member health interpreter or a friend is nominated to be their decision maker (Gonzlez-De Paz et al, 2012). In Elsies case, her family was aware of her wishes. However, the nurses should have provided Elsie with more information on how family was supposed to help her on decision making. Legally and Ethically Defensible Resolution to the Conflicts Elsies family argued that Elsies death was as a result of the stress she endured because of being moved from RAC facility to the hospital. It was wrong of them to sue the paramedics, the RAC facility and the R.N. for battery and assault. The R.N. and the RAC facility ethically and legally did what they were obliged to do. When Elsies condition worsened, they did what every other nurse, in good faith, would have done. Like any other health care professionals, the nurse acted in an attempt to return her ailing body to the state of health (Jones, 2016). RACs and Nurses hopes were that the interventions that they engaged in would have restored her health. Basically, the nurse and the facility acted within their ethical and legal boundaries. It was also wrong to sue the paramedics for attempting to resuscitate Elsie. Paramedics operate within the communities where they are exposed to professional liabilities. It is very important that they solidly understand ethics and law in order to avoid liability. Like in Elsies case, the failure of paramedics to perform their job as required by the legal community, jurisdiction regulations and the medical fraternity exposes them to criminal and/or civil liability. They paramedics who attempted to resuscitate Elsie seemed to understand all these as they did their job after determining that there were no ACDs such as the Do-Not-resuscitate order (Roth, 2014). The paramedics acted according to their three primary ethical principles which includes acting in good faith; not harming the patient; and acting in the best interest of the patient. In conclusion, the basic standards and freedoms considered by societies to belong to people are human rights. They enable all human beings to live with dignity. The right personal freedom, right to liberty and right to life are the fundamental principles in the discourse of human rights. Once health care professionals interfere with any one of them, the patient is considered less human and dignity is lost. Elsie was treated with dignity by the Nurse Manager, the R.N. on duty and the paramedics. Her death was not because of anyones negligence or unethical behavior. Although the RAC facility was supposed to ensure that Elsie filled an advanced care directive as soon as possible, it was nobodys fault that she died. The court case against paramedics, RAC facility and the R.N. should be terminated unconditionally. References Freegard, H. Isted, L. (2012). Ethical Practice for Health Professionals. (2nd ed.). Melbourne: Cengage Gonzlez-De Paz, L., Kostov, B., Sis-Almirall, A., Zabalegui-Yrnoz, A. (2012). A Rasch Analysis of Nurses' Ethical Sensitivity to the Norms of the Code of Conduct. Journal of Clinical Nursing, 21(19/20), 2747-2760. doi:10.1111/j.1365-2702.2012.04137.x Hodkinson, K. (2011). How Should A Nurse Approach Truth-Telling? A Virtue Ethics Perspective. Nursing Philosophy, 9(4), 248-256. doi:10.1111/j.1466-769X.2008.00370.x Jackson, A. Irwin, W. (2011). Dignity, Humanity and Equality: Principle of Nursing Practice A. Nursing Standard, 25(28), 35-37. https://dx.doi.org/10.7748/ns2011.03.25.28.35.c8396 Johnstone, M. (2016). Key Milestones in the Operationalization of Professional Nursing Ethics in Australia: A Brief Historical Overview. Australian Journal of Advanced Nursing, 33(4), 35-45. Jones, S. (2016). Ethically Questionable Situations. Australian Nursing Midwifery Journal, 24(2), 48 Leditshke, A., Crispin, T., Bestic, J. (2015). Advance Care Directives in Residential Aged Care. Nursing Home Patients, 44(4), 186-190. Newham, R. A. (2015). Virtue Ethics and Nursing: On What Grounds? Nursing Philosophy, 16(1), 40-50. doi:10.1111/nup.12063 Parandeh, A., Khaghanizade, M., Mohammadi, E., Mokhtari-Nouri, J. (2016). Nurses Human Dignity in Education and Practice: An Integrated Literature Review. Journal of Nursing and Midwifery Research, 21(8). https://dx.doi.org/10.4103/1735-9066.174750 Schadewaldt, V., McInnes, E., Hiller, J. E., Gardner, A. (2016). Experiences of Nurse Practitioners and Medical Practitioners Working In Collaborative Practice Models in Primary Healthcare in Australia. A Multiple Case Study Using Mixed Methods. BMC Family Practice, 171-16. doi: 10.1186/s12875-016-0503-2 Scully, A. (2015). Who owns your Code of Ethics? Australian Nursing Journal, 2(11), 30. Silvester, W., Fullam, R., Parslow, R., Lewis, V., Sjanta, R., Jackson, L. et al. (2012). Quality of Advance Care Planning Policy and Practice in Residential Aged Care Facilities in Australia. BMJ Supportive Palliative Care, 3(3), 349-357. https://dx.doi.org/10.1136/bmjspcare-2012-000262 Roth, L. (2014). Advance Care Directives. NSW Parliamentary Research Service. Tuckett, A. G. (2015). Residents Rights and Nurses Ethics in the Australian Nursing Home. International Nursing Review, 52(3), 219-224. doi:10.1111/j.1466-7657.2005.00429.x Waldrop, D. P., Clemency, B., Maguin, E., Lindstrom, H. (2014). Preparation for Frontline End-of-Life Care: Exploring the Perspectives of Paramedics and Emergency Medical Technicians. Journal of Palliative Medicine, 17(3), 338-341. doi:10.1089/jpm.2013.0442 White, B., Tilse, C., Wilson, J., Rosenman, L., Strub, T., Feeney, R., Silvester, W. (2014). Prevalence and Predictors of Advance Directives in Australia. Internal Medicine Journal, 44(10), 975-980. https://dx.doi.org/10.1111/imj.12549

Coaxial Cable Structure Composite Cathode †Assignmenthelp.com

Question: Discuss about the Coaxial Cable Structure Composite Cathode. Answer: Introduction: The statement for discussion no interface is the best interface is the most controversial topic of discussion in the development of applications. Developer are always trying to make the user interface as friendly as possible for the users to have the best experience is the use of the application. This has become a controversial topic as the navigation of different user interface has made the application management to be slow in terms of reaching the desired working procedure. It shows that the user of multiple user interface makes the application slow in working (Page, 2014). Many of the fluent users of the applications often find that the use of such interface is useless. They do not wish to see them anymore. It has been termed as a waste of energy. The use of such extensive interface design makes the user lose focus from the main point of view the application was designed. The developers are designing the model based on the fact that the model will be natural and humane to use (Pag e, 2014). This type of implementation of user interfaces make the use of large amount of resources by the developers. Example 1: there has been a recent hike in the implementation of near field communication (NFC) technology management in mobile developers. This has been added so that the user may use hi or hers mobile devices to pay for any kind of purchase they would be doing. They will be able to just swipe their mobile devices with similar NFC enabled machines and pay the amount they have spent. The mobile devices are directly synchronized with the users debit or credit cards (Page, 2014). Though the access of the system on the phone requires a lot of interface changing and thus making a delay in the implementation of an easy function. The NFC tag in the mobile will get activated once the user enters the shop and the amount of money will be deducted based on the items he is selecting from the store. Example 2: the development in the automobile industry has seen a recent growth with the implementation of smart technology inside the cars which would provide helpful work for the user of the car. Some vehicles offer the option of unlocking their cars with the help of their mobile devices. A special application related to the model of the car has to be installed and then configured to be compatible with the vehicle of the user (Page, 2014). The user when done setting up has to then follow a series of steps before he is able to unlock the car. This make the use of so many interface design slows and delays in the use of the application. Specifications of Cables Types of cables Bandwidth of the cables Distance of transmission Interference rating of the cables Cost of setting up the cables Security of the cables Twisted Pair Cable 3 MHz 100 meters The wires are not able to withstand interference for a certain distance The wire cost less and are used widely The security system is apparently negligible in the cable Coaxial Cable 350 MHz 500 meters The wires has the least amount of interference (Jullien et al., 2013). These are average in cost and only used when it is absolutely necessary There is a presence of mediocre security in the wires Fiber Optic Cable 2 GHz 10 km for single mode 2 km for multi-mode There are no electromagnetic interference in the wires transmission It is very costly and thus used for the transmission of long distance information The wires consists of high security Twisted Pair Cable CAT 5E the wires are used in the transfer of gigabit Ethernet CAT 6 due to a speed of 250 MHz it be easily replaceable with 5E. CAT 7 the wires produces a 1.2 GHz speed when paired with a Siemon (Li et al., 2015). Coaxial Cable Hard-line coaxial cable: used for heavy duty transmission due to its 0.5 inch thickness Semi-Rigid Coaxial Cable: used where the wires have to run straight (Li et al., 2015). Twin-Axial Cable: this type of wire can be used in replacement of the older version. Fiber Optic Cable Multimode fiber: capable of carrying multiple transmissions at once. Single mode fiber: carry a single transmission at a given time (Li et al., 2015). Summarized Table of Advantages, Disadvantages and Application of IoT IoT Devices Advantages Disadvantages Application RFID Larger scanning range Faster reading and working procedures Has a cost effective price tag Costly due to the extensive use of battery Requires extensive programming (Hennink, Bonicel Bindels, 2015) Electromagnetic interference causes disturbance Warehouse item tracking To do a particular task over and over Library book tracking Sensors Resistive to the environmental conditions Costs less than others Has a longer life span Requires contact with the device to have the working capability activated Limited up to a certain distance Sense only metal objects Part detection Material handling in an warehouse (Hennink, Bonicel Bindels, 2015) Video Tracking Collection of information Communication between devices Increases risk factor There are no security measures of this prospect. To create reality games. Medical surgery Increase in the interaction between the human and the system. There has always been a hike in the wanting to stay connected to the internet at all times. This has now been made possible by the introduction of the devices termed as internet of things (Wortmann Flchter, 2015). The devices have the ability to collect information from the surrounding places and the person the device is being worn by to a remote server for the analysis of the information collected. This can range from temperature walking pattern and other details which could help the analytics to find the health state of the individual or the type of weather the individual is going to experience in the next few hours (Wortmann Flchter, 2015). Though this type of information may sound fun at the beginning it can turn into a bane any time. The devices which are coming out in the market lack the security measure. These devices are a way of competing in the market. The device has been made in such a way that it would stay connected to the internet all the time and will be able to tran smit information to and from the device (Wortmann Flchter, 2015). The developers have always considered internet of things to become the best technology in the market. Security measure in a device is the most important part of any development of a device. The user of the device can store any amount of information on the device and simultaneously the information will be transferred to the cloud server of the device (Skarmeta Moreno, 2013). The information might include the individuals bank statement or informa6tion like personal detail and other which will become a vulnerable source of information for anyone who hacks into the system server to steal the data. The user is often not able to fully check out whether the users information is being shared by the user. Then by changing the settings will be helpful for the individual (Skarmeta Moreno, 2013). This can be avoided by the developer by limiting to the amount of data that the device can collect and store on the servers. Apart from this the developers should always look into the matter of keeping a device safe from hackers. Security should be put up as the primary concern during the implementation of any technological device (Skarmeta Moreno, 2013). When the developers find a vulnerable threat in their device they should try to eradicate the threat as soon as possible and stop the replication of such threats. Apart from all these the companies should be providing support and clarity for the device throughout the life time of the device the individual is using for. Providing a choice to the user to accept which type of data he or she wants to share with the device can also limit the probability of the device from getting hacked and sensitive data being stolen by the hackers. Encrypting the files which are being sent and received by the device should be done. There should also b e the use of an encrypted and secure network by the user of the device to avoid any unauthorized user from accessing the device (Skarmeta Moreno, 2013). Blocking mode: All the requests from this phase are being made so that the connection can be established between the two end points of the two systems (Cui, 2016). If the connection fails then there is a retry of the connection. The completion of the connection between the two end take a certain amount of time termed as waiting time. As the connection is asynchronous a synchronous message is received by the sender. Thus the connection is established between the sender and the receiver (Mulani Pingle, 2016). Publish or subscribe paradigm: it has also been referred to as pub/sub. This communication is unidirectional in nature. The message when received by the publisher has to be acknowledged by the user to view the requested file (Mulani Pingle, 2016). The subscriber can then on view the files shared or uploaded. After the copying a success message is shared by the publisher with the subscriber. A suboptimal state is reached when the messages starts to travel in the opposite direction of the command message line (Stankovic, 2014). The statement of the Nielsens law states that the bandwidth of every user in the world will increase by a factor of 50% (Nielsen, 2014). This law is very much similar to the Moores law but the difference has been found which concludes that the bandwidth of any device will not become more than the speed of the same working computer (Waldrop, 2016). Moores law has stated that a systems capability will get doubles within a stipulated time of 18 months. Implication of Nelsons law in Internet of Things A prediction has been made that by the end of 2020 the electronics will get united under a single roof with the help of internet and get implemented in to a single body called internet of things (Gubbi et al., 2013). This can imply that around 99% of all the electronics device will get connected to the internet of things. Reference Cui, X. (2016). The internet of things. In Ethical Ripples of Creativity and Innovation (pp. 61-68). Palgrave Macmillan, London. Gubbi, J., Buyya, R., Marusic, S., Palaniswami, M. (2013). Internet of Things (IoT): A vision, architectural elements, and future directions. Future generation computer systems, 29(7), 1645-1660. Hennink, J., Bonicel, J. P., Bindels, P. M. W. (2015). U.S. Patent No. 8,938,144. Washington, DC: U.S. Patent and Trademark Office. Jullien, C., Besnier, P., Dunand, M., Junqua, I. (2013). Advanced modeling of crosstalk between an unshielded twisted pair cable and an unshielded wire above a ground plane. IEEE Transactions on Electromagnetic Compatibility, 55(1), 183-194 Li, Q., Zhang, Z., Guo, Z., Zhang, K., Lai, Y., Li, J. (2015). Coaxial-cable structure composite cathode material with high sulfur loading for high performance lithiumsulfur batteries. Journal of Power Sources, 274, 338-344. Mulani, T. T., Pingle, S. V. (2016). Internet of things. International Research Journal of Multidisciplinary Studies, 2(3). Nielsen, J. (2014). Nielsens Law of Internet Bandwidth, 1998. Page, T. (2014). Skeuomorphism or flat design: future directions in mobile device User Interface (UI) design education. International Journal of Mobile Learning and Organisation, 8(2), 130-142. Skarmeta, A., Moreno, M. V. (2013, August). Internet of things. In Workshop on Secure Data Management (pp. 48-53). Springer, Cham. Stankovic, J. A. (2014). Research directions for the internet of things. IEEE Internet of Things Journal, 1(1), 3-9. Waldrop, M. M. (2016). The chips are down for Moore's law. Nature, 530(7589), 144-147. Wortmann, F., Flchter, K. (2015). Internet of things. Business Information Systems Engineering, 57(3), 221-224.

Sample Essay About a House - Writing the Perfect One

Sample Essay About a House - Writing the Perfect OneA sample essay about a house can really help when you're looking for an essay topic for college. There are different things that go into each essay, and it's important to learn what the types of things are so that you can keep the essay on point.The most common theme is that there is some kind of part time work involved in writing the essay. It has to be personal and interesting, and not just something that someone else wrote. It must be unique. This will set the tone for your essay and make sure that it won't be filled with errors and sentences that were written on autopilot.First and foremost, your first goal is to make sure that the sentence structure flows. It should be the same throughout the essay. You need to make sure that the essay flows well, and that makes the difference between an essay that stands out and one that was written with no thought.The second thing that you need to keep in mind is that essays should be separat ed into separate parts. Make sure that you do this because it separates the essay from all the other essays that you have read. You don't want to take in the same things, so that they are seen over again.The title of the essay should also be set. It doesn't have to be anything that is terribly interesting or funny, but it does have to be short. But short is not always the best way to go. It is up to you to determine how long the title should be, and it should be one that has one that ties in with the topic of the essay.Next, you need to write the first paragraph. This is going to be the section of the essay that the reader should skim over. Inthis section, you should relate to them how the topic relates to you. You don't want to talk about a single person or even an entire group. Instead, you should make a general statement about the topic and tie it to your personal experiences.From there, you should be able to make a brief statement about the topic and then expand on it in the nex t paragraph. Keep in mind that you shouldn't write a whole lot of prose in this section. You only need to make one or two statements, and then go into more detail in the paragraph following it. It is more important to focus on one idea, rather than write a bunch of other things that aren't related to the essay.A sample essay about a house can help you determine what kind of essay you should write based on the information that you have learned. It is up to you to make sure that it is a strong essay, and it is important to make sure that it is short and easy to understand.

Are You Writing for You or Writing for Them - The Writers For Hire

ARE YOU WRITING FOR YOU OR WRITING FOR THEM? A Tip on How to Balance Good Writing with Good Customer Service I had spiders in my garage. Lots of them. Probably hundreds, to be honest. But they were just in my garage — they hadn’t infiltrated my home. Yet. In fact, I hadn’t seen a single spider in the living room, the bedroom, or the bathrooms, and I kept trying to tell that to the lady on the other end of the phone. The problem was, she wasn’t listening. Pest Control Lady continued to insist her company didn’t sell pest treatments just for the garage. I needed the whole house done. And not only that, I needed a quarterly pest treatment plan. Yeah, OK. So, I called the local guy, who did it my way. And, you know what? It’s half a year later. And still no spider re-infestation. So, what does that have to do with writing? Well, listening to your clients — I mean truly listening — is hard. And just like Pest Control Lady, copywriters often try to force clients into their own mold. But, ultimately, trying to convince a client to take on a copy style that they don’t like is not going to work. It certainly won’t work for the client-copywriter relationship, and in many cases, the end copy doesn’t convert well to sales, either. Why? Your clients may know more about marketing than you give them credit for. Clients who have been in business for a long time tend to know their customers — and they often attract customers who are very similar to them. So, if, for example, your client is fascinated by the workings of shot peening — their clients may actually be interested in that, too. The trick is to balance what you know about best practices in writing with what your clients know about their business.Tweet this Maybe you don’t put the mechanics of shot peening on the home page, or front-and-center in the brochure. But there probably is a good place for it, if your client thinks their clients want to know. So, tip of the day: avoid copywriter hubris. Find out what marketing approaches have been successful for your client in the past, and leverage them. Don’t reinvent the wheel, and don’t exterminate the copy angles that are already pest-free. Are You Writing for You or Writing for Them - The Writers For Hire ARE YOU WRITING FOR YOU OR WRITING FOR THEM? Image by Vanessa Pike-Russell via Flickr A Tip on How to Balance Good Writing with Good Customer Service I had spiders in my garage. Lots of them. Probably hundreds, to be honest. But they were just in my garage – they hadn’t infiltrated my home. Yet. In fact, I hadn’t seen a single spider in the living room, the bedroom, or the bathrooms, and I kept trying to tell that to the lady on the other end of the phone. The problem was, she wasn’t listening. Pest-lady continued to insist they didn’t sell pest treatments just for the garage. I needed the whole house done. And not only that. I needed a quarterly pest treatment plan. Yeah, ok. So I called the local guy, who did it my way. And, you know what? It’s half a year later. And still no spider re-infestation. So, what does that have to do with writing? Well, listening to your clients – I mean truly listening is hard. And just like the pest-control lady, copywriters often try to force clients into their own mold. But ultimately, trying to convince a client to take on a copy style that they don’t like is not going to work. It certainly won’t work for the client-copywriter relationship, but in many cases, the end copy doesn’t convert well to sales, either. Why? Well, the thing is, your client just may be right. Copywriters have taken all these marketing classes and read all these marketing books and written all this great marketing copy. So after they’ve gotten a few happy clients under their belt, they have a tendency to assume they know more about their client’s clients than the client does. So, for example, if the copywriter is used to getting response with short, pithy copy and using a lot of chunking on a website, sometimes they get in the habit of trying to write every clients copy that way. Then, if the client wants longer, more technical copy, the copywriters first response is to think, Well, Ill do it their way, but the client is obviously an idiot and this will never work. The thing is, surprisingly, your client may know more about marketing than you give him credit for. Clients who have been in business for a long time tend to know their customers and they have often attracted customers that are very similar to them. So, if, for example, your client is fascinated by the mechanics of shot peening their clients may actually be interested in that too. The trick is to balance what you know about best practices in writing with what your clients know about their business. Maybe you don’t put the mechanics of shot peening on the home page, or front-and-center in the brochure. But there probably is a good place for it, if your client thinks their clients want to know. So, tip of the day: avoid copywriter hubris. Find out what marketing approaches have been successful for your client in the past and leverage them. Don’t reinvent the wheel, and don’t exterminate the copy angles that are already pest-free.

An Overview of Impressionism in Art History

An Overview of Impressionism in Art History Impressionist art is a style of painting that emerged in the mid-to-late 1800s and emphasizes an artists immediate impression of a moment or scene, usually communicated through the use of light and its reflection, short brushstrokes, and separation of colors. Impressionist painters,such as Claude Monet in his Impression: Sunrise and Edgar Degas in Ballet Class, often used modern life as their subject matter and painted quickly and freely, capturing light and movement in a way that had not been tried before.   Key Takeaways: Impressionism Impressionism is a style of painting that was developed in the late 19th century.  The style, methods, and topics of Impressionism rejected previous historical painting, replacing carefully hidden brushstrokes of historical events with visible thick bright colors of modern scenes.  The first exhibition was in 1874, and it was roundly panned by art critics.Key painters include Edgar Degas, Claude Monet, Berthe Morisot, Camille Pissarro, and Pierre-Auguste Renoir. Impressionism: Definition Avenue de LOpà ©ra. Snow Effect. Morning, by Pissarro Camille. Mondadori / Getty Images Although some of the most respected artists of the Western canon were part of the Impressionist movement, the term impressionist was originally intended as a derogatory term, used by art critics who were flatly appalled at this new style of painting. In the mid-1800s, when the Impressionist movement was born, it was commonly accepted that serious artists blended their colors and minimized the appearance of brushstrokes to produce the licked surface preferred by the academic masters. Impressionism, in contrast, featured short, visible strokes- dots, commas, smears, and blobs. The first piece of art to inspire the critical nickname impressionism was Claude Monets 1873 piece Impression: Sunrise, a piece that was presented at the first exhibition in 1874. Conservative painter Joseph Vincent was quoted in a review in increasingly sarcastic ways, calling Monets work not as finished as wallpaper. To call someone an Impressionist in 1874 was an insult, meaning the painter had no skill and lacked the common sense to finish a painting before selling it.   The First Impressionist Exhibition Frà ©dà ©ric Bazille, Bazilles Studio, 1870. Musà ©e dOrsay, Parà ­s (Francia) In 1874, a group of artists who dedicated themselves to this messy style pooled their resources to promote themselves in their own exhibition. The idea was radical. In those days the French art world revolved around the annual Salon, an official exhibition sponsored by the French government through its Acadà ©mie des Beaux-Arts. The group (Claude Monet, Edgar Degas, Pierre-Auguste Renoir, Camille Pissarro, and Berthe Morisot, and a raft of others) called themselves the Anonymous Society of Painters, Sculptors, Engravers, etc. Together they rented exhibition space from the photographer Nadar (a pseudonym of Gaspard-Fà ©lix Tournachon). Nadars studio was in a new building, which was a rather modern edifice; and the entire effect of their efforts caused a sensation. For the average audience, the art looked strange, the exhibition space looked unconventional, and the decision to show their art outside of the Salon or the Academys orbit (and even sell directly off the walls) seemed close to madness. Indeed, these artists pushed the limits of art in the 1870s far beyond the range of acceptable practice. Even in 1879, during the fourth Impressionist Exhibition, the French critic Henry Havard wrote: I confess humbly I do not see nature as they do, never having seen these skies fluffy with pink cotton, these opaque and moirà © waters, this multi-colored foliage. Maybe they do exist. I do not know them.   Impressionism and Modern Life Edgar Degas, The Dance Class, 1874. Mondadori Portfolio Impressionism created a new way of seeing the world. It was a way of observing the city, the suburbs, and the countryside as mirrors of the modernization that each of these artists perceived and wanted to record from their point of view. Modernity, as they knew it, became their subject matter. Mythology, biblical scenes and historical events that had dominated the revered history painting of their era were replaced by subjects of contemporary life, such as cafes and street life in Paris, suburban and rural leisure life outside of Paris, dancers and singers and workmen. The Impressionists attempted to capture the quickly shifting light of natural daylight by painting outdoors (en plein air). They mixed their colors on the canvas rather than their palettes and painted rapidly in wet-on-wet complementary colors made from new synthetic pigments. To achieve the look they wanted, they invented the technique of broken colors, leaving gaps in the top layers to reveal colors below, and abandoning the films and glazes of the older masters for a thick impasto of pure, intense color. In a sense, the spectacle of the street, cabaret or seaside resort became history painting for these stalwart Independents (who also called themselves the Intransigents- the stubborn ones). The Evolution of Post-Impressionism Mary Cassatt, A Cup of Tea, 1879. Corbis/VCG / Getty Images The Impressionists mounted eight shows from 1874 to 1886, although very few of the core artists exhibited in every show. After 1886, the gallery dealers organized solo exhibitions or small group shows, and each artist concentrated on his or her own career. Nevertheless, they remained friends (except for Degas, who stopped talking to Pissarro because he was an anti-Dreyfusard and Pissarro was Jewish). They stayed in touch and protected each other well into old age. Among the original group of 1874, Monet survived the longest. He died in 1926. Some artists who exhibited with the Impressionists in the 1870s and 1880s pushed their art into different directions. They became known as Post-Impressionists: Paul Cà ©zanne, Paul Gauguin, and Georges Seurat, among others. Important Impressionists   Dance at Le Moulin de la Galette, on the Butte-Montmartre. Painting by Pierre Auguste Renoir (1841-1919), 1876. Corbis   / Getty Images The impressionist artists were friends, who as a group were part of the cafe set in the city of Paris. Many of them lived in the Batignolles neighborhood,located in the 17th arrondissement of the city. Their favorite meeting place was the Cafà © Guerbois, located on Avenue de Clichy in Paris. The most influential impressionists of the period include: Claude MonetEdgar DegasPierre-August RenoirCamille PissarroBerthe MorisotMary CassattAlfred SisleyGustave CaillebotteArmand GuillauminFrà ©dà ©ric Bazille

(Business information system) You are required to conduct a detailed Research Paper

(Business information system) You are required to conduct a detailed on an organization's information system, analyze - Research Paper Example These included Europe, comprising all existing controlled business located in Europe, in addition to Turkey, Hungary, and Czech Republic. The company heavily relies on IT and it has incorporated IT in its Market structure as a tool for successful implementation of it programs. This paper discusses and describes the Vodafone Group business organization structure with a focus on the role of IT in its business organization structure. Historical Background of Vodafone Group Vodafone Company started as a joint venture between Hambros Technology Trust Millicom and the subsidiary of Racal Electronics PLC’s strategic Radio Ltd in 1982 with its name being derived from a company’s goal of establishing data services and voice services over mobile telephone networks. Hence, its network was called Racal Vodafone (Saylor 56). The company was renamed Racal Telecom in 1988. In 1991, Racal Telecom became demerged from the Racal Electronics there is when the mobile telephony giant came i nto existence. In 1996, the company bought people phone and acquired 80% of the Astec Communication, a move that so it increase its shares of the UK mobile customers (Read 46). In 2000, the Group reverted its former name Vodafone Group PLC selling most of the manufacturing related operations. It made the first 3G Voice Call in 2001 on the Uk’s Vodafone 3G network. The company signed a partner agreement with the Mobikom Australia, and became introduced in the Icelandic market. In 2004, it went into an agreement with Luxembourg’s LuxGSM. The Group increased its participation in the Connex of Romania and purchased Czech mobile operator. The period between 2004 to date has seen the company expand through entering into partnership with various communication companies worldwide (Read 57). On the overall from 1980 to 1991, the company bore the name Racal Telecom Brand. Its name was change to Vodafone Group retaining this name from 1991 to 2000. Since 2000 till now, the compan y has retained the name Vodafone Group PLC (Thomson 43). Business Organization Structure of the Vodafone Group Since it was founded under the auspice of Vodafone Group plc, the Vodafone Company has realized drastic transformations. It has changed its brand from the Racal Telecom Brand to the Vodafone Group and finally the Vodafone Group PLC, alongside its organization structure. As of 9th December 2010, the company has retained a business organization that is all inclusive and diverse. This section describes the Group’s Organization structure as of 9th December 2010 to date. In regard to its operating companies, the Group has two operating regions reflecting the different geographies or different nature of assets, as well as to reflect the differences in development of the sector considering various economies. These included Europe, comprising all existing controlled business located in Europe, in addition to Turkey, Hungary, and Czech Republic. The CEO (Michel Combel) is in charge of Europe region. For other regions, including businesses located in the Middle East, Africa and Asia, Fiji, Australia plus New Zealand, Nick Read is at the top as the Regional CEO. The Vodafone Group has other senior officials including the Group CFO, CEO and Strategy and Business Development Director. These officials are charged with the responsibility of effecting strategies for maximization of the shareholder value

Climate Change Debate Essay Example | Topics and Well Written Essays - 750 words

Climate Change Debate - Essay Example Debating on the natural and human actions which affect the climate of a particular region it can be inferred that natural actions takes resort of all the above mentioned factors while as regards to human activities the climatic changes are rendered through the generation of atmospheric and topographic changes. Another set of natural factors which also govern the climatic changes though in an internal way are alterations in the oceanic and atmospheric conditions which in turn emit a lot of energy into the outer atmosphere causing climatic changes. Owing to the intricate relationship of the variables involved the event of climatic change takes a debating turn as to the nature factors viz. human and natural. [1] Causes of Climate Change: The climatic changes in the modern periods have become the potential contributor to the event of global warming. The heating up of the climatic temperatures by the turn of the twentieth century are attributed to a number of natural factors. Many natural events like the happening of the El Nino factor, which has its emergence with the change in the oceanic currents, happen to affect the external atmosphere. Similarly the topography of the earth is also affected by events like volcanic activity and earthquakes, which also result considerable heat and energy to the earth’s atmosphere causing changes in climatic temperatures. The atmosphere of the earth also gets directly affected owing to changes in the flow of radiations emanating from the solar surface, which is also accountable for climatic changes. Further the huge amount of volcanic eruptions on the earth’s surface emits an abundance of harmful gases and chemicals along with heavy dust and ashes into the atmosphere. Some of the gases emitted directly affect the Ozone layer of the atmosphere, which henceforth becomes responsible for climatic changes. Like the host of natural factors mentioned above which contribute to the event of climate change and rising temperatu res the planet’s climatic system is also affected by various manmade activities. The human beings on the earth’s surface from time immemorial have contributed to the burning down of trees and other fossilized energy sources like petrol, which also emit lot of harmful gases and other substances into the atmosphere. Thus both natural and human factors are responsible for the environmental degradation and change in climatic temperatures. Further research conducted shows that the growth of human activities related to the burning of fossil fuels and the spread of the industrialization along with several scientific experiments have caused a great impact in altering the climatic conditions of the summer and winter seasons. It is found that owing to the growth of anthropogenic activities the days of the winter season have been considerably reduced while the summer days have got extended. The incidence of such factors has reduced the effect of the winter season while on the con trary the summer season has obtained a further impetus. Again the effect of the growth of manmade activities have led to such climatic changes that some regions are experiencing more amount of heat waves while other regions are getting considerably colder. The gaseous emissions from both the volcanic eruptions on the earth’s surface and as well as from large nature of human activities are also studied to affect changes in the oceanic temperatures causing it get much cooler than earlier. [2]; [3] Further studies conducted on the manmade factors which render an impact on the climatic temperat